Advantages of Using LED Screens for Advertising

The advantages of using LED screens for advertising are becoming more and more apparent with the rise of technology in our day-to-day lives. LED signs are a dynamic way to convey your message in many forms. However, when it comes to advertising, digital screens can make your brand or message stand out from the crowd with eye-catching visuals.

If you are thinking of investing in and using LED screens, here are some advantages of using LED for advertising.

Eye-catching visuals

LED panels are a dynamic way to stand out from the crowd. LED offers the opportunity to create unique, eye-catching adverts to inform passers-by. Moving image is much more effective in catching the attention of people than traditional static images. The bright colours and lights mean that it is much more visually interesting and, therefore, will receive better engagement.

Engagement

Another of the advantages of using LED for advertising is the flexibility of the technology. LED panels can be arranged in whatever size, shape or location that you need and can also be easily changed quickly to suit your campaign. LED panels can also run via the internet. Therefore, you can use content such as live streaming of social media channels to get more of the audience engaged with the advert. Engagement means that your audience will pay more attention to the message and so you could get a better ROI.

Flexible Operation

One of the main advantages of using LED for advertising is that you can operate and change the content from anywhere. You can change it last minute at an event if you find a mistake or a schedule has changed. Or you can operate a large outdoor panel in a city centre from your head office. This could allow you to control multiple screens to form a campaign too.

Higher ROI than Static Billboards

To produce a traditional static advertising board, a company must pay for the design and production of the poster, the advertising space and the application and take down. These costs can mount up. With LED, there are very small production costs as the content can be created online and simply synced instantly with the software. Also, if you own the LED screens, you can also sell the space to multiple clients on a time-slot basis. Although there are some costs, they provide more value for the money.

 

LED at Alpha Digital Networks

We offer a wide range of LED products for sale and hire. We pride ourselves on working with you as a partner to come up with the perfect solution for you. If you would like to speak to us to get advice on your LED advertising screens, please email or call us for an informal chat.

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